UMBO
Packaging Design
The brief: Create minimal, yet eye-catching packaging concepts for the launch of their new line of powerful, functional mushroom bar and capsules using their established word mark logo, colors and fonts. Bar packaging should include a window that shows the deliciousness waiting inside.
Using their word mark logo as a base, I tried out several ideas with mushroom images and also with simplistic detailing, color blocking and typography styling. I also created a simple shipping and mailing insert that includes details about the magical mushroom ingredients waiting inside each product. Concepts for a rash guard for co-founder Rashad Evans and a future shipper box are also included.
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Concept lineup example page
Concept explanation example page
Mailer concept art
Rashguard concept art