Art Director, Packaging, Content Marketing, Expo Booth
As leaders in the hemp and cannabis industry, the Stanley Brothers CBD Vape Pen line needed a new look that showcases the natural flavors and quality ingredients. Starting with nature, I wanted to highlight how the hemp plant and the flavors are intertwined and inherently connected. Because Stanley Brothers are committed to quality processes, ingredients and manufacturing processes, I wanted to create a clean, elegant and simple design that speaks for itself without any fuss.
Along with packaging, I created sales sheets, distributor flyers, product brochure, business cards, an expo booth backdrop, podium and banner, as well as several digital ads and website design.
Senior Designer, Content Marketing, Packaging, POP, Expo
As the Senior Graphic Designer, I created digital and print ads, emails, social media assets, packaging, retail POP, domestic and international expo displays, custom art for tee shirts, infographics as well as assisting on photoshoots and campaign strategy. Ads have been recognized in Climbing Magazine, Dope, Variety, Colorado Daily, and several local and retail publications.
Thinking and executing on the fly was paramount as this leading brand is at the height of the hemp industry boom. As a premium, whole plant extract, Charlotte's Web is more than just CBD.
Current rebrand concept by Abel NYC and website design by Sabina Parigian.
Stay tuned for designs in current branding.
Designer, Art Director, UI/UX, Content Marketing
Working with the small team at Kindara, I created their brand book, infographics for promotions, graphics for email and social media content as well as UI/UX design work for both the iOS and Android app. I worked with the developers to create assets, assisted with a new onboarding flow and worked on several updates, including the addition of Kindara's first connected device, Wink. I designed the initial packaging and manual for Wink, an elegant and ultra precise basal body thermometer that syncs automatically with the Kindara app.
check out Kindara
Art Director, Designer, Copywriter, Branding, Packaging
Always inspired by great packaging and branding, I created this company and concept, inspired by a painting I did. The packaging represents me and what I love about design. (And I've always wanted to see my art on a package.)
Designer, Art Director, Rebranding
A rebranding project for the successful ad re-targeting company, Ad Element. Already a huge success in Asia, Ad Element's optimal algorithms outperform all the others. Before hitting the US market, they wanted a fresh, modern look that would stand out from the crowd and make an powerful impact. I created a new logo and brand identity along with a presentation for future investors and clients.
Taking inspiration from their growth curve, I used a curve in the main 'a' icon and the 't' in the full text as a subtle nod to exponential ROI clients are sure to receive.
Art Director, Copywriter
The idea was to showcase the versatility of natural, raw wool. Thought to be limited in color and weight, wool proves neither. The originator of wool is the star of this campaign. Sheep get the most use out of their sweater and they don't even know it, but we do. Respect the Wool.
*Graduate work - Academy of Art University - Copywriting class
Art Director, Designer, Branding, Web Design
Founder Samuel Trimble wanted a modern, yet traditional feel to his brand. What was produced, was a new identity, badge and kit design, and microsite to quickly and easily give new visitors a brief history and structure of the academy.
Inspiration came from popular clubs such as the Liverpool Academy and traditional aspects of Uruguay, like the blue stripes and Sun of May flag. I created a new business identity, badge and kit badge, student handbook brochure, infographic of the history of Uruguayan football and website design for UFA.
Art Director, Designer, Branding, Packaging, Launch Campaign
Copywriter: DJ Ursetta | Mentor: Jay Roth
Sponsored by Colorado Ad Club, Next Creatives is designed to put upcoming talent to the test by combing a team of creatives with mentors and one head "client." Cameron Day led the four groups to introduce a new (and fictitious), limited edition, craft beer by Coors.
The campaign included a bottle and package design, print media, bar graphics and decor, outdoor ads, and a microsite design. Our group's design direction was inspired by the coal miners that came after the gold rush in Colorado in the mid 1800s. The hard work, danger and legacy left behind is what drew us to create Black Collar.
Contact me if you are interested in a commission piece or to purchase an original.