Strategic marketing, branding and packaging design.
Senior Designer
Content Marketing, Packaging, POP, Expo
As the Senior Graphic Designer, I created digital and print ads, emails, social media assets, packaging, retail POP, domestic and international expo displays, custom art for tee shirts, infographics as well as assisting on photoshoots and campaign strategy.
Ads have been recognized in Climbing Magazine, Outside Magazine, Dope, Variety, and several local and retail publications.
Early 2018 brought in a full rebrand to refresh and enhance the Colorado heritage. I adapted collateral, such as new email templates, print collateral, retail & sales materials, along with new event banner and displays.
visit charlottesweb.com
Rebrand concept by Abel NYC.
Old branding collateral at top - 2018 redesign collateral proceeding.