Strategic marketing, branding and packaging design.
Senior Graphic Designer - Contract
Content Marketing, Packaging, Retail, Expo
Starting with a packaging refresh of their CBD tincture and capsule line, I was then brought in full-time to manage and create marketing and sales collateral. From ads, social media graphics, retail POP and event collateral, I helped refresh and maintain brand consistency throughout all content. I also assisted with collateral for HF’s probiotic line, Probulin as well as maintaining and updating both HF and Probulin’s packaging revisions for regulatory and legal needs.
I designed their new line of gummy products, as well as concepted several future products, including their pet chews. I also designed and created brand identity, sales, marketing and expo collateral for Biome Research and HF Labs premium product lines exclusive to the medical community.
Logo and packaging design for concept product of new line of kombucha drinks for Probulin. The logo was based the spinning cones and vapor that rises up during production process as a top down view and using the base of the Probulin logo leaf and font.