Immune-A-Tea

Brand Identity, Logo, Packaging Design

The brief: Create standout packaging for a delicious tasting tea blended from powerful, functional mushrooms. This wouldn’t be the first mushroom tea on the market but my client wanted it to have a personality that could be felt at a glance.

During the consultation phase, I took into consideration all the phrases my client used to describe this tea, from flavor notes, inspiration examples and a general vibe wanted.

I took images of each mushroom, stacked, mixed and split sections until a kaleidoscope pattern emerged. I also created a blended line artwork of each mushroom to use as a wallpaper pattern.

Concept Phase

I like to start with sketches and circle my favorites to try out.

The first design was the basis of the kaleidoscope pattern, but didn’t quite make it there yet. A fourth concept included the line art pattern that I did end up using on the side panels and tea sachet pouch.