Art Direction
Marketing is much more than visuals and words, it’s the overall messaging of your brands’ mission; logos and packaging are merely representations of it. I appreciate learning the “why” of what you do because your “why” is the heartbeat that keeps that mission alive through creative and strategic campaigns that align with your vision and overall goals.
My purpose is to help clients understand the need and importance of consistent messaging, not just the overall look of the brand, but drive home the mission and purpose. I focus on dialing in and getting everyone onboard. Marketing is as much of a revenue driver as Sales and both need to work in tandem to achieve amazing ROI.
Brand Design
My goal is to help clients understand the value of great design by offering them thoughtful and creative work that follows their guidelines or helps establish a core aesthetic, while strategically thinking about how the small things work into the whole picture.
The colors, fonts, voice and tone, graphics, photography, etc all make up what your brand is about. How your brand looks = how people feel/think/know about your brand. What do you want them to feel/think/know? Visuals and copy tone play a huge role in the emotional pull of any brand. Humans love beauty, and beauty is subjective, but consistency is not.
Packaging Design
When in doubt, I get the pretty package.
The decision on one product over another happens differently for different people. For some it’s seeing quality icons, for others it’s all about benefits, and for people like me, I pick the one that looks the prettiest. Whatever the reason, what’s on the package matters.
By choosing the right colors, fonts, and even finishes, the decision to sell and distribute a certain brand is easily made. And a package illustration can turn something basic into a piece of art to last for years to come.
Example of Design Process
Consultation & Estimate > Contract > 50% deposit > Sketches & Inspiration >
Previews > Revisions > Final Approval > Final Payment > Artwork Delivery
Every client and every project is different, as such, the design process is open to discussion to suit the needs of the client and project.
Read more about my polices.