Strategic marketing, branding and packaging design.
Graphic Design
Packaging Design
The brief: Create minimal, yet bold packaging concepts for the launch of their new line of powerful, functional mushroom bar and capsules using their established word mark logo, colors and fonts. Bar packaging should include a window that shows the deliciousness waiting inside.
Using their word mark logo as a base, I tried out several ideas with mushroom images and also with simplistic detailing, color blocking and typography styling.
I also created a simple shipping and mailing insert that includes details about the magical mushroom ingredients waiting inside each product. Concepts for a rash guard for co-founder Rashad Evans and a future shipper box are also included.
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