Strategic marketing, branding and packaging design.
Junior Designer
App UI/UX, Content Marketing
Working with the small team at Kindara, I created their brand book, infographics for promotions, graphics for email and social media content as well as UI/UX design work for both the iOS and Android app. I worked with the developers to create assets, assisted with a new onboarding flow and worked on several updates, including the addition of Kindara's first connected device, Wink. I designed the initial packaging and manual for Wink, an elegant and ultra precise basal body thermometer that syncs automatically with the Kindara app.
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We wanted to update not only the onboarding process for new users who are new to FAM, we wanted to improve the UI/UX. Listening to customer feedback, we knew we needed more education, more info and a better way to share to the newly introduced Kindara Community.
I wanted to minimize confusion and clearly define icons on the calendar, refine the data screen and clean up the menu options. Several empty states, popups and more profile options in the community were added to increase connectivity and user experience. We also introduced how to include Wink, Kindara's connected thermometer, into the charting and tracking process.