Brand Books & Style Guides
How your brand looks = how people feel/think/know about your brand. Visuals and copy tone play a huge role in the emotional pull of any brand. Brand Guidelines capture the overall vision of the brand. We use brand books not only as a guide for design and consistency, but to showcase the story and inspiration behind the brand. Below are a few examples of how I’ve established branding along with some 1-page style guides.
