Pearl Reef is a timely, location-based app concept who needed a logo and PowerPoint template that illustrated what they were about. The logo concept came from combining the P and R of the name to create a flow and reference the pearl aspect. A pearl represents not only the deal, but the fans and the reef is the meeting place for both. While not wanting to go too literal with either, I came up with a simple, clean concept that translates from name to icon. I also provided the tagline of swipe. share. save. and the copy within the infographic.
The infographic breaks down the benefits and how to's about the app concept. The powerpoint template included details about the app, company and reasons to believe. The infographic could be shared as a whole and as individual slides depending on needs or use cases.