Next Creatives is designed to put upcoming talent to the test by combing a team of creatives with mentors and one head "client." For the Spring 2013 session, Cameron Day led the four groups to introduce a new (and fictitious), limited edition, craft beer by Coors.
The campaign included a bottle and package design, print media, bar graphics and decor, outdoor ads, and a microsite design. Our group's design direction was inspired by the coal miners that came after the gold rush in Colorado in the mid 1800s. The hard work, danger and legacy left behind is what drew us to create Black Collar.
Art Director - Amanda Weaver Copywriter - DJ Ursetta Mentor - Jay Roth