Lion Brand Yarn*

Skills: Art Director, Copywriter
Integrated Campaign

The idea was to showcase the versatility of natural, raw wool. Thought to be limited in color and weight, wool proves neither. The originator of wool is the star of this campaign. Sheep get the most use out of their sweater and they don't even know it, but we do. Respect the Wool.

*Graduate work - Academy of Art University - Copywriting class