Charlotte's Web™

Skills: Senior Designer, Content Marketing, Packaging, POP, Expo

As the Senior Graphic Designer, I created digital and print ads, emails, social media assets, packaging, retail POP, domestic and international expo displays, custom art for tee shirts, infographics as well as assisting on photoshoots and campaign strategy. Ads have been recognized in Climbing Magazine, Dope, Variety, Colorado Daily, and several local and retail publications. 

Thinking and executing on the fly was paramount as this leading brand is at the height of the hemp industry boom. As a premium, whole plant extract, Charlotte's Web is more than just CBD.

Current rebrand concept by Abel NYC and website design by Sabina Parigian.
Stay tuned for designs in current branding.