A rebranding project for the successful ad re-targeting company, Ad Element. Already a huge success in Asia, Ad Element's optimal algorithms outperform all the others. Before hitting the US market, they wanted a fresh, modern look that would stand out from the crowd and make an powerful impact. I created a new logo and brand identity along with a presentation for future investors and clients.
Taking inspiration from their growth curve, I used a curve in the main 'a' icon and the 't' in the full text as a subtle nod to exponential ROI clients are sure to receive.